F&N Singapore Dance Delight Blogging Challenge


Remember the exciting F&N Singapore Dance Delight Blogging Challenge (http://blog.omy.sg/fnn/) last year? Six finalists were selected to win a slew of attractive prizes and one blogger won a trip to Osaka, Japan to witness the Japan Dance Delight!

This year, it just got bigger and better! We will be selecting not six, but TEN FINALISTS and will be sending not one, but TWO BLOGGERS to Osaka, Japan!

Check out the prizes below:

• 10 Finalist bloggers win F&N Sparkling Drinks Goodie Bag worth $150 including the exclusive limited edition F&N Trexi (so far, only Jay Park, U-KISS, Jay Chou, Seth Rogen, Michel Gondry, Running into the Sun have been presented the F&N Trexi), T Shirt, Wet Tissues, and F&N Sparkling Drinks products.
• 1 Best Blogger Award wins a 3D2N flight + accommodation and 1 ticket to JDD18 + F&N Sparkling Drinks Products
• 1 Spread the Groove Award (Best Use of Social Media) a 3D2N flight + accommodation and 1 ticket to JDD18 + F&N Sparkling Drinks Products
• Bonus Prize: 5 finalist bloggers will win a HTC phone each


Excited? To take part, the first step is to RSVP by Thurs (24 FEB) to omyadmin@gmail.com with your name, blog URL and contact number to cover the Singapore Dance Delight Vol. 2 Preliminaries and After Party THIS SAT (26 FEB). Tell us also how many friends you have on your networks (eg. Foursquare, Twitter, Facebook, monthly average blog readers. If you use other social network platforms, you are welcome to include those in too)

Singapore Dance Delight Vol. 2 Preliminaries

o Date: February 26, 2011
o Time: Prelims 6 - 8pm
o Venue: Scape Sky Terrace Level 4


Singapore Dance Delight Vol. 2 Preliminaries After Party

o Date: February 26, 2011
o Time: 8 - 10pm (after the prelims)
o Venue: Scape Gallery Level 5


We look forward to your RSVP. Hope to see you this Sat at Scape for the event!

More details on the challenge is available below:

In conjunction with the return of Singapore Dance Delight Vol 2., F&N Sparkling Drinks wants you to join us in our quest to celebrate all things youth and dance. Have a knack for blogging, picture-taking or video blogging? Take part in the F&N Spread the Groove Challenge. This year contestants are challenged to capture the best blog stories at Singapore Dance Delight and to be the best person who can ‘Spread the Groove’ on their social networks.

Part 1: Registration

- We invite you to join the F&N Spread the Groove Challenge!
- To take part, you have to:
o Tell us also how many friends you have on your networks (these must include: Foursquare, Twitter, Facebook, monthly average blog readers. If you use other social network platforms, you are welcome to include those in too, although it is not mandatory.)
o Cover the Singapore Dance Delight Vol. 2. Preliminaries and the After Party on Feb 26, 2011 at *Scape, 6pm-10pm
o Mention that F&N Sparkling Drinks is the presenting sponsor of Singapore Dance Delight Vol. 2 and that this competition is to celebrate all things youth and dance
o Insert links to www.facebook.com/FnNFun, http://www.fnn.com.sg/, www.twitter.com/fnnfun (you can also tell your readers to find F&N at these links because we give out prizes and hold contests regularly here)
- The link to the blog post must then be sent to OMY.
- Link to the blog post must be submitted to OMY by February 28, 2011, 11.59pm


Part 2: The Challenge

- Out of all the entries, shortlisted bloggers (10) will be selected as finalists.
- There will be a briefing for finalists on March 3, 2011, at 7pm. Please make sure you are available to attend this session if you are among the shortlisted finalists.
- To win the challenge, finalists must blog, tweet and Facebook their experience to generate hype for F&N Sparkling Drinks and Singapore Dance Delight Vol. 2.
- MUST-Do Challenges are
o Blog, Twitter, Foursquare, and Facebook regularly
o Share stories from Singapore Dance Delight and F&N Sparkling Drinks events
o You will be paired with two Singapore Dance Delight Vol. 2 finalist teams to follow and cover their journey through the competition.
o Links to www.facebook.com/FnNFun, http://www.fnn.com.sg/, www.twitter.com/fnnfun
o Use both the hashtags #FnNFun and #SDD2 when twittering
o In your blog posts, use the tags: F&N Sparkling Drinks, Singapore Dance Delight Vol. 2, SDD Vol. 2


- Two prizes will be given out:

o Top Blogger Award – goes to blogger who captures the best stories, and the most fun aspects of Singapore Dance Delight and F&N Sparkling Drinks.
o Spread the Groove Award - goes to the contestant who makes the best use of social media platforms to spread the excitement and news of Singapore Dance Delight and F&N Sparkling Drinks.

- Bonus Prize:

o 5 bloggers will win a HTC phone – bloggers must visit the HTC flagship store with 3 friends. The blogger must blog and tweet, and his/her three friends must tweet about it too. The 5 best coverage wins.
- In addition to fulfilling the Must-Do Challenges, Bloggers will be judged based on creativity, innovation, and frequency of their posts.


What the Judges will take into consideration:

Blogs
- Contestants will be given a set of events and activities surrounding F&N Sparkling Drinks and Singapore Dance Delight Vol. 2. The quantity and quality in the coverage will be taken into consideration
- Depth of coverage, unique angles when you cover your assigned Singapore Dance Delight Vol. 2 dance teams – how well their personality, aspirations, and quirks come through.

Facebook
- Judges will take into consideration the traffic your blog drives to F&N Sparkling Drink’s Facebook Page, extra brownie points if you get your Facebook Friends to join the F&N Sparkling Drinks Facebook Page. How this will be tracked:
o Your photo will be uploaded on F&N Sparkling Drinks’ Facebook page and you will need to get as many likes as possible. Your number of likes will help determine how good you are at using social media to Spread the Groove.
- The depth of engagement with our F&N Sparkling Drinks Facebook Page community – i.e. likes, comments, sharing of information, tag back to the F&N Facebook Page

Twitter
- Frequency of tweets using #fnnfun and #SDD2
- The number of retweets
- Quality of tweets – one liners versus tweets that share information
- Direct your followers to follow @FnNFun

Foursquare
- Quality and Quantity of contribution of F&N Sparkling Drinks or dance related content to the FourSquare community.
- The number of F&N Sparkling Drinks related tips created in Foursquare check in points.
o Eg. The 7-11 at sells F&N Sparkling Drinks, or Enjoy F&N Cool Ice Cream Soda if you’re at the beach
- Responses to these entries
- Your activites on Foursquare must be trackable by F&N – search for F&N’s Foursquare profile “FnNFun” and befriend FnNFun.

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